Elevate your marketing
Technical marketing expert for billion-dollar brands
Welcome to SherylFloydMarketing, your go-to partner for sports and technology marketing solutions.
You don't have time to spend with customers, to analyze competitors, to strategize on your product offerings, or to manage and execute your marketing campaigns.
I'm here for you!
What I do
Strategy
Providing guidance and expertise to identify gaps, projects, and value. With more than 14 years of technical product marketing focused on SaaS and productized offerings you will gain from my experience with Fortune 500 and growth-stage companies.
Personas
Definitions and identification of who your buyers and users are. Deep understanding of who to attract to your offering and how to influence the buying decision is a strategic project that will help gain and retain customers.
Research
Insights into your customer needs and pains. From interviews to surveys to analysis, I bring the qualitative and quantitative data together into actionable insights. Gain more understanding from customer advisory boards, engagement, and programmatic feedback tools strategy.
Enablement
How do sales, customer success, product, and marketing know what they need to know? Be prepared with enablement and training at sales kickoff events and forums, to processes for product launch rollouts and consistent communication channel definitions.
Blogs
My process
01.
Discovery conversation
Get to know you and your needs, understand your challenges
02.
Intake form
Targeted survey that will help fill in gaps and inform the scope of project work; at this point another conversation may be necessary
03.
Proposal
Align on key objectives and goals; Provide scope of work, deliverables, timelines, and pricing; SOW signed
04.
Kickoff
Details for project completion and align on progress update cadence and key approvals
05.
Check-ins
Continuous communication and progress
06.
Project wrap-up
Completion and delivery
Skills
You can't win if you aren't in the stadium.
Positioning work for both market fit and product fit
Voice-of-the-customer research
Go-to-Market motions and implementation
Feedback loop facilitation; internal stakeholder management and external forums
Customer advisory board consultancy
Messaging for products, features, value, frameworks
Content management, channels, and campaigns
Website copy, value differentiation
Testimonials
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Speaker
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Journalist
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Panelist
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Consultant
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Trainer
💡 Hi! I'm Sheryl Floyd, product marketing consultant, reformed high school journalism teacher, and passionate sports fan.
My career in communications has been wholly through the lens of service, humor, and clarity.
While I will be focusing on sports-adjacent technologies and brands, I am open-to-work today to help you with your marketing projects.