Elevate your marketing

Technical marketing expert for billion-dollar brands

Welcome to SherylFloydMarketing, your go-to partner for product and technology marketing solutions.

You don't have time to spend with customers, to analyze competitors, to strategize on your product offerings, or to manage and execute your marketing campaigns.

I'm here for you!

Contact me

What I do

Strategy and Leadership >>

Expertise to identify gaps, projects, and value. With more than 14 years of technical product marketing focused on SaaS and productized offerings you will gain from my experience with Fortune 500 and growth-stage companies.

Research >>

Insights into your customer needs and pains. Get 360 degree analysis of buyer goals, competitors, market trends, and feedback. Forumulate insights into personas and useful audience segmentation across the business for growth and retention.

Enablement >>

Sales or product training are not one and done.

Utilize proven pedagogy to maintain high levels of sales confidence, product knowledge, and tools across all teams. Lean on my master's in interactive media technology for the best training your teams have ever had.

"Here is the start, there is the finish. Between that, you have to run."

Emil Zatopek (former Czech athlete)

Get in Touch

Blogs

My process

01.

Discovery conversation

Get to know you and your needs, understand your challenges

02.

Intake form

Targeted survey that will help fill in gaps and inform the scope of project work; at this point another conversation may be necessary

03.

Proposal

Align on key objectives and goals; Provide scope of work, deliverables, timelines, and pricing; SOW signed

04.

Kickoff

Details for project completion and align on progress update cadence and key approvals

05.

Check-ins

Continuous communication and progress

06.

Project wrap-up

Completion and delivery

Skills

You can't win if you aren't in the stadium.

Positioning work for both market fit and product fit

Voice-of-the-customer research

Go-to-Market motions and implementation

Feedback loop facilitation; internal stakeholder management and external forums

Customer advisory board consultancy

Messaging for products, features, value, frameworks

Content management, channels, and campaigns

Website copy, value differentiation

Testimonials

"Sheryl was the first enablement manager at Papaya Global. Her challenges involved building, onboarding, and updating a global and growing sales team. Virtually. I could always count on her to be insightful and prepared to meet those needs. Two other impactful projects she established were rounding out our buying personas and our competitive intelligence programs to increase our sellers’ toolset."

Nirvano Brans, while Executive VP Global Sales at

Papaya Global

Speaker
Journalist
Panelist
Consultant
Trainer

💡 Hi! I'm Sheryl Floyd, product marketing consultant, reformed high school journalism teacher, and passionate sports fan.

My career in communications has been wholly through the lens of service, humor, and clarity.

While I will be focusing on sports-adjacent technologies and brands, I am open-to-work today to help you with your marketing projects, on a project-by-project basis, fractional basis, or full time roles.

See my work